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Apple’s Satellite Ambitions Questioned Internally After Rejecting Starlink, Report Says

Apple’s push into satellite communication for its devices is reportedly facing challenges internally, particularly following a decision to bypass a partnership with Starlink. While Apple has publicly discussed bringing emergency services features via satellite to iPhones, the strategic path to achieve this is causing internal debate.

Sources suggest that Apple explored collaborating with Starlink, the satellite internet division of SpaceX, but ultimately chose not to move forward with that specific alliance. This decision has reportedly led to questions within the company about the best way to implement its satellite technology vision.

Developing and deploying satellite capabilities requires significant investment and expertise. Bypassing a major established player like Starlink means Apple may need to rely more heavily on its own internal development or forge agreements with alternative satellite providers or infrastructure companies.

The ambition remains to equip future iPhones and potentially other devices with direct-to-satellite features, initially focusing on critical functions like sending emergency messages in areas without cellular coverage. However, the reported internal questioning highlights the complexity and strategic hurdles involved in realizing this advanced technology. Apple’s long-term satellite strategy and its chosen partners will be crucial in determining when and how these capabilities roll out to users.

Source: https://www.datacenterdynamics.com/en/news/apples-satellite-goals-face-internal-questions-after-past-rejection-of-musks-starlink-report/

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