Stepping up its game in the commercial sector, ASUS is making a significant push into the business PC market. This move aims to capture a larger share of the corporate and professional user base, providing hardware solutions tailored to their unique needs. As part of this strategy, ASUS is highlighting features specifically designed for business environments, emphasizing reliability, security, and performance.
A key element in ASUS’s new business focus is the inclusion of what they are calling ‘free AI’ features. While the term ‘AI’ is broad, in this context, it refers to software enhancements and capabilities built into their business-grade computers. These features are intended to improve the user experience, boost productivity, and potentially enhance system management or security without an additional cost beyond the hardware purchase. The specific functionalities typically encompass areas like optimizing system performance based on usage patterns, improving video conferencing quality with features like background noise cancellation or virtual backgrounds, and potentially offering smart energy-saving modes.
The benefit of this integrated AI for businesses lies in streamlining operations and providing tools that support modern work requirements, especially in hybrid or remote setups. Features that reduce distractions during calls, manage system resources efficiently, or enhance security through smart detection can translate into tangible productivity gains and a more reliable computing experience for employees. By pre-packaging these capabilities, ASUS simplifies deployment for IT departments and offers immediate value to end-users. This aggressive move signals ASUS’s commitment to becoming a major player in the competitive business hardware landscape, directly challenging established vendors with attractive features and potentially compelling value propositions. The focus is clearly on providing business-grade solutions that are not only powerful and secure but also smart and intuitively enhance the daily workflow through built-in intelligence.
Source: https://go.theregister.com/feed/www.theregister.com/2025/05/28/asus_business_pc_plans/
