Online platforms are increasingly featuring ads created using artificial intelligence. A notable concern is the rise of text-to-video AI appearing in advertisements, particularly on social media like Facebook. While AI video creation offers fascinating possibilities, it also presents risks, especially when used in deceptive ways.
These AI-generated videos can look surprisingly realistic, turning simple text commands into dynamic visuals. This ease of creation means anyone, including malicious actors, can quickly produce compelling-looking content. The problem arises when these videos are used to promote scams, spread misinformation, or create fake endorsements or testimonials.
Because these videos can be made quickly and cheaply, they are being deployed in large numbers within online advertisements. They might feature realistic-looking people saying things they never did or depicting scenarios that are entirely fabricated. This makes it harder for users to distinguish between genuine content and sophisticated fakes.
It’s crucial to be vigilant when encountering video ads online. Here are signs to watch out for:
- Unrealistic Claims: Ads promising guaranteed huge returns on investments, unbelievable discounts, or miracle cures are often scams, regardless of the video quality.
- Poor Video Quality: Despite advancements, some AI videos may still show subtle glitches, unnatural movements, or inconsistent visuals.
- Generic or Robotic Voiceovers: The audio might sound artificial or disconnected from the video.
- Suspicious Links: Always scrutinize the website URL the ad directs you to. Look for misspellings, odd domain names, or insecure connections (lack of HTTPS).
- Pressure Tactics: Ads urging immediate action due to limited time or availability are common in scams.
Protecting yourself online requires a healthy dose of skepticism. If an ad seems too good to be true, or if the video content feels slightly off, exercise caution. Do not click on suspicious links. Instead, research the product or service independently. If you believe an ad is a scam or spreading misinformation, report it to the platform it appears on. Your reports help platforms identify and remove deceptive content, contributing to a safer online environment for everyone. Stay informed and prioritize your online safety.
Source: https://go.theregister.com/feed/www.theregister.com/2025/05/27/fake_social_media_ads_ai_tool/
