Understanding what captures the attention of today’s youth is essential in our fast-evolving digital world. Recent research provides valuable insights into the dominant interests shaping their online lives looking towards 2025. It’s clear that certain categories consistently top the charts for kids aged 7-18 globally.
At the very forefront are video games. This category remains a central pillar of online activity, driving significant search interest and community engagement around popular titles and new releases. Following closely are social media platforms, which are not just spaces for sharing videos but also crucial hubs for communication, community building, and trend discovery. The landscape here is dynamic, encompassing various apps used for chatting and interacting within specific interest groups.
Beyond interactive platforms, entertainment in the form of movies, TV shows, and cartoons holds strong appeal. This covers everything from beloved long-running series to surprising viral sensations that quickly capture widespread attention. Music also features prominently, with searches reflecting enthusiasm for major global pop stars and popular genres that resonate across borders.
While entertainment dominates, there’s also underlying interest in educational topics, often linked to school projects or general curiosity, and shopping related to their hobbies and favorite franchises. These insights highlight that the digital playground where children spend their time is primarily driven by leisure and connection, but also serves as a space for learning and consumption. Recognizing these key areas provides a crucial lens through which to understand and engage with the younger generation online.
Source: https://www.kaspersky.com/blog/what-kids-are-doing-online-2025/53514/
