Denmark has taken a significant step in addressing the challenges posed by artificial intelligence and digital manipulation with new legislation. This law introduces enhanced protection for individuals against the unauthorized use of their likeness and personal identity, specifically targeting the creation and distribution of deepfakes.
Previously, existing laws provided some level of protection, but the rise of sophisticated AI-generated content required a more explicit and robust legal framework. This new act focuses on the individual’s right to control how their image, voice, and overall identity are used in digital formats. Creating a deepfake of someone without their explicit consent, or distributing such content, can now lead to legal consequences.
The legislation is seen as a crucial development in the era of AI, where technology makes it increasingly easy to fabricate realistic but fake videos, audio recordings, and images. By establishing clear rules around the unauthorized use of personal identity for deepfake creation, the country is aiming to safeguard individuals’ reputations, privacy, and sense of self in the digital sphere.
This move provides individuals with stronger legal recourse if they become victims of malicious or exploitative deepfake content. It underscores the importance of consent when using someone’s likeness in AI-generated media and reflects a growing global recognition of the need for laws to keep pace with technological advancements, particularly in protecting fundamental personal rights against digital manipulation.
Source: https://securityaffairs.com/179464/laws-and-regulations/denmark-moves-to-protect-personal-identity-from-deepfakes-with-new-copyright-law.html
