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Rubrik Named Leader in IDC Cyber-Recovery Report

Why a Proactive Cyber Recovery Strategy is No Longer Optional

In today’s digital landscape, it’s not a matter of if you’ll face a cyberattack, but when. Ransomware, in particular, has evolved from a nuisance to a catastrophic business threat capable of halting operations, erasing data, and costing millions. Traditional backup and disaster recovery solutions, once the bedrock of IT resilience, are often the first target for sophisticated attackers. This new reality demands a new approach: cyber recovery.

Cyber recovery is more than just having a copy of your data; it’s about ensuring you can restore your business operations quickly and safely after an attack, with full confidence that you aren’t reintroducing malware into your environment. It’s a critical component of modern cyber resilience.

Recent analysis from leading global market intelligence firms, such as the IDC MarketScape for Worldwide Cyber Recovery, has established a clear benchmark for what excellence looks like in this critical field. These reports evaluate vendors on their ability not only to back up data but to secure it, detect threats within it, and orchestrate a reliable, large-scale recovery. The findings make it clear that choosing a proven leader in this space is a crucial strategic decision.

Key Pillars of a Modern Cyber Recovery Solution

So, what sets a market-leading cyber recovery platform apart? According to industry experts, true resilience is built on a foundation of several core capabilities that work in unison to protect your organization.

  • Immutable, Air-Gapped Backups: The cornerstone of any effective strategy is ensuring your backup data cannot be altered or deleted. Leading platforms create logically air-gapped, immutable copies of your data, making them invisible and inaccessible to ransomware that may have compromised your primary production environment. Even if an attacker gains administrative credentials, they cannot encrypt or corrupt these secure backups.

  • A Foundation of Zero Trust Security: Cyber recovery must be built on a “never trust, always verify” model. This means that access to sensitive data and system functions is strictly controlled and continuously authenticated. A true Zero Trust Data Security™ architecture ensures that data is secure by design, limiting the potential attack surface and preventing lateral movement by threat actors within the backup system itself.

  • AI-Powered Threat Detection and Intelligence: Simply having a clean backup isn’t enough if you don’t know when you were attacked. Advanced solutions use AI and machine learning to continuously monitor your data for signs of encryption, deletion, or other malicious activity. This allows you to pinpoint the initial time of impact, identify the blast radius of an attack, and understand exactly which files and applications were affected.

  • Rapid, Surgical Recovery at Scale: When an attack occurs, time is your most valuable asset. The ability to recover is paramount. This means having the tools to perform large-scale recovery of entire systems in minutes or hours, not days or weeks. Furthermore, it involves having the intelligence to conduct a “surgical” recovery, restoring only clean files while quarantining any compromised data to prevent reinfection during the restoration process.

Actionable Steps to Strengthen Your Cyber Resilience

Understanding what makes a great solution is the first step. Here are a few actionable tips to bolster your organization’s defenses:

  1. Assess Your Current Strategy: Does your current backup solution have true immutability? Is it isolated from your primary network? If ransomware encrypts your servers, are you 100% confident your backups are safe?
  2. Test Your Recovery Plan: A recovery plan that hasn’t been tested is not a plan—it’s a theory. Regularly conduct drills to validate that you can meet your Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs).
  3. Prioritize Threat Intelligence: Invest in a platform that doesn’t just store your data but also analyzes it. Knowing if malware is hiding within your backups is critical to a safe recovery.

In the face of relentless and sophisticated cyber threats, data protection has fundamentally changed. A reactive approach is no longer sufficient. Building a proactive cyber resilience strategy, centered on a platform recognized for its robust, intelligent, and secure architecture, is essential for ensuring business continuity and safeguarding your organization’s future.

Source: https://datacenternews.asia/story/rubrik-recognised-as-leader-in-global-idc-cyber-recovery-report

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